Fan-artist collaboration

The Problem

The music industry has become more crowded and revenues lower for creators and artist’s. There is a complex ecosystem between the fan and the artists which is adapting, via streaming, to serve more people but thinning on margins.

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Solution

ECHOES

A web app that levels the playfield where fans can directly invest in the artists they love and empower them to create new experiences.

Presented at the Sonár Innovation Challenge 2017.

Campaign Index

Echoes collects fundraising campaigns of upcoming artists.

Campaign
View

Create Campaign

Rewards

Artist’s can add rewards to their campaigns for fans.

Payments

The backers are not pre-paying for content, rather they are becoming investors of their favourite artists

Artist Profile

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Research

Primary research

CUSTOMER ARCHETYPES

Example of archetype based on interviews

Benchmarking index

View fullsize

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Sonár Innovation Challenge

We are tackling this big and real world problem that is all too common in today's saturated and fragmented music industry. Many existing and up-and-coming songwriters and performing artists face the difficulty in securing necessary funds to create, record, administer, distribute, and promote their work.

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Thanks to:

• Denis Moskalets

• Aleksandar Milanov

• Thomas Rossi

• Analía Basualdo

• Vera Nekrasova

• Alex Volonté

• Roman Jasins